Shah Rukh Khan unveils Kolkata Knight Riders
Following were the words by the highy paid superstar Shahrukh Khan when he was asked about the sponsors of Indian Premier League
“Belmont, Nokia, HDIL and Tag Heur are already with me. To be very honest, I think we are the only team that needs sponsors. Reliance, Kingfisher and GMR have lots of money. They are public limited companies. We are the only private limited company trying to make a foray into this. It’s not that sponsors will come on board (on their own), I am begging them to come on board so we can live this dream.”
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As the team's theme song "Korbo, Lorbo, Jitbo" (We will do it, fight it and win it) blared and the Bollywood king raised his hands with team captain Sourav Ganguly, coach John Buchanan and actor Juhi Chawla, a glamorous chapter of cricket was written inside ITC Sonar Bangla hotel here.
The black and gold team jersey was also unveiled.
"Black is the colour of goddess Kali (a symbol of Kolkata) and we aim for gold," Shah Rukh Khan said.
The team's owner is Shahrukh Khan's Red Chillies Entertainment in partnership with Juhi Chawla and Jay Mehta. Sourav Ganguly is the icon player and will lead the Kolkata franchise.
MUMBAI: Superstar Shah Rukh Khan appears to be a fan of TV series Knight Rider, (which made David ‘Baywatch’ Hasselhoff famous), as the Bollywood actor’s Kolkata team for the Indian Premier League (IPL) will be called either Night Riders or Knight Riders.
According to top sources in the Board of Control for Cricket in India (BCCI), the actor has registered both the titles for his team. “He wants to be doubly sure that he gets the title he wants,” a BCCI official familiar with the development said.
The IPL’s 44-day cricket bonanza will have a total of 59 T20 matches beginning April 18.
King Khan also seems to be on a great wicket with sponsors. According to sources, his company Red Chillies has received as many as 36 proposals for sponsorship. “Almost all brands associated with Shah Rukh want to piggyback on him to the cricket ground as well,” the official said. One of the largest telecom operators and an auto major are close to signing sponsorship deals, it is learnt.
The high-profile IPL has big daddies of India Inc, such as Mukesh Ambani, Vijay Malya and N Srinivasan. who own teams but sources say (K)Night Riders is the most sought after team by sponsors. “Rest in the fray like Reliance, Kingfisher, India Cements and GMR have industrial houses or brands to support. King Khan’s is the only team that doesn’t have industrial brand behind it. That makes it most attractive for sponsors,” an official said.
As has been reported earlier Reliance Industries chief Mukesh Ambani has bagged Mumbai team for $111.9 million. Vijay Mallya, who heads Kingfisher, has won the bid for the Bangalore team for $111.6 million. Actor Shah Rukh Khan, with Juhi Chawla and Jay Mehta through their company Red Chillies, won the bid for the Kolkata team for $75.09 million.
GMR Holdings paid $84 million to bag Delhi team, India Cements won the Chennai team for $ 91 million, Deccan Chronicle pocketed Hyderabad team for $107.01 million and Emerging Media won the bid for the Jaipur team for $67 million.
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